Don’t adsense that site just yet.

Posted: November 8th, 2009

I recently visited a wedding photographer’s website here in Montreal that had a nice looking site. You could tell time was spent into the design and the content of the site. Plainly, money was spent to get this site off the ground.

The only problem I saw with the site (I’ve noticed on other sites of it’s kind as well) was the gigantic Google Adsense banner staring me in the face.  You see putting those Google Ads on your ‘Company’ website shows your visitors two things.

First it kills the professionalism of your website by telling me that you aren’t making enough money to pay the $10 a month to host your website and secondly you have just provided me anywhere from 4 to 16 direct links to your competitors from every page of your site.

Imagine going to Starbucks and as you are staring at the menu a man from Dunkin’ Donuts is handing you a business card for a free coffee at his place.  Doesn’t look good.

So the $15 a month in Google Adsense you are making could possibly be ruining the experience of your website for your potential clients and also could very well be sending them to shop down the street.

Remove them now, it’s never too late.

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